What Happened to Brass Roots After Shark Tank?

Sacha inchi plant seeds have various health benefits including weight loss, gut health and cholesterol control. Aaron Gailmor, an entrepreneur, developed a snack using these seeds through his company, Brass Roots. His snacks are both keto-friendly and environmentally conscious. Despite not reaching a deal on season 14 of Shark Tank, Brass Roots is currently valued at approximately $4 million.

About the Founder

Aaron Gailmor, originally from New Orleans, Louisiana, attended Boston College’s Wallace E. Carroll Graduate School of Management and graduated with a bachelor’s degree in finance and economics. He interned as a financial analyst at Liberty Manual Group prior to graduation, and in 2013, he co-founded his first food business, SuperEats. Additionally, he worked as an investment analyst at Citi. Throughout his career, Gailmor has accumulated over 14 years of experience in private equity.

Founding Brass Roots

After his father was diagnosed with a heart condition, Gailmor became motivated to explore healthy eating. He stumbled upon sacha inchi seeds, also known as Incan Peanut, and decided to use them to create nutritious snacks.

Aaron Gailmor collaborated with a man named Chan, who operates sacha inchi farms in Laos and Thailand, to start his company. He also established donation programs that support organizations that focus on nutrition, music, youth empowerment, and other causes.

Brass Roots, founded in 2019, began with three sacha inchi-based snack products, with Roasted Sacha Inchi Seeds being its main offering. The company quickly grew through its e-commerce store.

Getting on Shark Tank

Thanks to his early success, Gailmor raised $1 million in funding from the nut processing company, John B Sanfilippo & Son. He used the funding to secure distribution deals with Sprouts Markets, Wegmans, and Whole Foods. A big fan of Shark Tank, Gailmor was eager to get his business on the show, in order to gain more brand partnerships and release more products. He made a striking impression on the Sharks when he appeared on the show in a memorable suit.

After Shark Tank

The episode featuring Brass Roots has only aired, but the company is expected to experience a significant increase in sales and attention, known as the “Shark Tank effect”. This typically occurs within 24-48 hours after the episode airs. The product is popular among those following a ketogenic diet, as it provides healthy fats, fiber, and protein. The company is expected to be profitable this year.

Brass Roots’ healthy snacks can be purchased at retail stores such as Whole Foods, Wegmans, and Sprouts Markets, as well as online through Amazon and the company’s website, BrassRootsFood.com.

Brass Roots’ flagship product, Roasted Sacha Inchi Seeds, has received an average rating of 4 stars on Amazon. Many food products have been presented on Shark Tank over the years, but Brass Roots appears to be a successful venture, currently valued at $4 million.

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